- February 6, 2013
Infographic: Cruise Holiday Facts & Figures
CruiseOffers.co.uk latest infographic shows some interesting facts and figures about the cruise industry.
If you like our latest Cruise Industry Infographic, you are more than welcome to embed it on your own website or blog and you can do so by simply copying and pasting the code below:
Cruising in Comfort: The New Wave of Recreation
A holiday is one of the most rewarding experiences to alleviate everyday stresses. The cruise industry is the fastest-growing category in the leisure travel market. Since 1980, the industry has experienced an average annual passenger growth rate of approximately 7.2% per annum. According to a recent Telegraph article, the number of holidaymakers who took a cruise in 2011 exceeded 20 million for the first time, an increase of 1.9 million or nearly 10% of the previous year.
Countries That Cruised in 2011
- 1.7 million British holidaymakers, a slight increase from 1.62 million in 2010.
- 4.5 million for the rest of Europe.
- 11.5 million North Americans.
- 2.9 million from the rest of the world.
The cruise industry averaged 17 million worldwide passengers in 2012, a 4% increase over 2011.
Since 1990, over 185 million passengers have taken a 2+ day cruise. Of this number, over 70% of the total passengers account for the last 10 years, and nearly 38% in the past 5 years.
Cruisers tend to book 3.3 months before the trip.
In 2012, potential cruisers sought cruises at a length of 7.5 days, exceeding the length of 6.7 days back in 2008.
Of the target demographic, 73,121,000, or 55% of people have taken a cruise. Fewer than half
of those (32,838,000) have done so in the past three years. Based on a 2011 CLIA Market Profile Study, other
- 50+ is the average median age of all cruise passengers.
- 79% of all cruisers are married.
- 86 % of first-time cruisers are recent college graduates.
- 44.6 % of all cruisers are 25 and older.
- In USD, the average cruiser income is $40,000+.
- 60% of all cruisers will repeat a cruise in the future.
- 80% of all cruisers travel with spouses.
- Only 2% of all cruisers travel alone.
Most Appealing Cruise Destinations
The industry’s growth is headlined by the Caribbean, accounting for 39.8% of all itineraries in 2011. Other sought-out destinations include:
- Caribbean – 45%
- Alaska – 24%
- Bahamas – 23%
- Hawaii – 15%
- Bermuda – 15%
- Mediterranean/Greek Islands/Turkey – 14%
- Europe- 13%
- Panama Canal – 8%
- West Coast of Mexico – 8%
>> When comparing the benefits of cruising to other holidays, the top 7 choices include:
- Travel Experience – 56%
- Pampering – 44%
- Fine Dining – 51%
- Relaxation – 44%
- Easy to Plan/Arrange – 53%
- Good Value for Money – 50%
- Reliable/Convenient – 44%
Cruisers spend a considerable 25% more on holidays than non-cruisers, averaging $1,700 £1085 (to non-cruise spendings of $1,300 / £830).
- 49% of cruisers received a discount or used a promotional offer on their last cruise.
- 66% fly to the cruise origination point and pay an average of $376 (£250) each for the flight.
- Cruisers average between $171-$234 (£110-£150) in spending per day.
>> Furthermore, 48% of all cruisers believe that websites and online travel retailers provide the best prices on cruises, almost three times the rate of travel agents at 17%.<<
Cruises are literally making waves amongst holidaymakers, providing an entertaining and safe means of recreational travel. According to the Passenger Shipping Association, the number of Britons taking a holiday cruise was estimated to be 1.7 million in 2012. For those interested in these floatable getaways, please consider www.cruiseoffers.co.uk for cost-efficient cruise deals. Here you can find the widest range of tailor-made cruise options, spanning various lines and exotic destinations. Sea, sand and savings; sounds like the perfect combination to ensure your holiday is nothing but smooth sailing!