Infographic: Cruise Holiday Facts & Figures

Infographic: Cruise Holiday Facts & Figures latest infographic shows some interesting facts and figures about the cruise industry.

infographic - how big is the cruise industry?

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Cruising in Comfort: The New Wave of Recreation

A holiday is one of the most rewarding experiences to alleviate everyday stresses. The cruise industry is the fastest-growing category in the leisure travel market. Since 1980, the industry has experienced an average annual passenger growth rate of approximately 7.2% per annum. According to a recent Telegraph article, the number of holidaymakers who took a cruise in 2011 exceeded 20 million for the first time, an increase of 1.9 million or nearly 10% of the previous year.

Countries That Cruised in 2011

  • 1.7 million British holidaymakers, a slight increase from 1.62 million in 2010.
  • 4.5 million for the rest of Europe.
  • 11.5 million North Americans.
  • 2.9 million from the rest of the world.

Ships Ahoy!

The cruise industry averaged 17 million worldwide passengers in 2012, a 4% increase over 2011.

Since 1990, over 185 million passengers have taken a 2+ day cruise. Of this number, over 70% of the total passengers account for the last 10 years, and nearly 38% in the past 5 years.
Cruisers tend to book 3.3 months before the trip.
In 2012, potential cruisers sought cruises at a length of 7.5 days, exceeding the length of 6.7 days back in 2008.

Cruiser Characteristics

Of the target demographic, 73,121,000, or 55% of people have taken a cruise. Fewer than half

of those (32,838,000) have done so in the past three years. Based on a 2011 CLIA Market Profile Study, other

characteristics include:

  • 50+ is the average median age of all cruise passengers.
  • 79% of all cruisers are married.
  • 86 % of first-time cruisers are recent college graduates.
  • 44.6 % of all cruisers are 25 and older.
  • In USD, the average cruiser income is $40,000+.
  • 60% of all cruisers will repeat a cruise in the future.
  • 80% of all cruisers travel with spouses.
  • Only 2% of all cruisers travel alone.

Most Appealing Cruise Destinations

The industry’s growth is headlined by the Caribbean, accounting for 39.8% of all itineraries in 2011. Other sought-out destinations include:

  • Caribbean – 45%
  • Alaska – 24%
  • Bahamas – 23%
  • Hawaii – 15%
  • Bermuda – 15%
  • Mediterranean/Greek Islands/Turkey – 14%
  • Europe- 13%
  • Panama Canal – 8%
  • West Coast of Mexico – 8%

Why Cruise?

>> When comparing the benefits of cruising to other holidays, the top 7 choices include:

  • Travel Experience – 56%
  • Pampering – 44%
  • Fine Dining – 51%
  • Relaxation – 44%
  • Easy to Plan/Arrange – 53%
  • Good Value for Money – 50%
  • Reliable/Convenient – 44%

Cruiser Costs

Cruisers spend a considerable 25% more on holidays than non-cruisers, averaging $1,700 £1085 (to non-cruise spendings of $1,300 / £830).

  • 49% of cruisers received a discount or used a promotional offer on their last cruise.
  • 66% fly to the cruise origination point and pay an average of $376 (£250) each for the flight.
  • Cruisers average between $171-$234 (£110-£150) in spending per day.

>> Furthermore, 48% of all cruisers believe that websites and online travel retailers provide the best prices on cruises, almost three times the rate of travel agents at 17%.<<

Cruises are literally making waves amongst holidaymakers, providing an entertaining and safe means of recreational travel. According to the Passenger Shipping Association, the number of Britons taking a holiday cruise was estimated to be 1.7 million in 2012. For those interested in these floatable getaways, please consider for cost-efficient cruise deals. Here you can find the widest range of tailor-made cruise options, spanning various lines and exotic destinations. Sea, sand and savings; sounds like the perfect combination to ensure your holiday is nothing but smooth sailing!

Data Sources


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